What is CRM?

Customer Relationship Management


"In its purest and most literal form CRM stands for Customer Relationship Management. A system or strategy for managing client interactions, dealing with future and current customers, optimizing and systematising relationships."

Customer Relationship Management

CRM applications were initially developed to support the sales and customer support functions, although any touchpoint with a current, past, or potential customer, including marketing and field service, is relevant data for a CRM system. It is used in both business-to-business and business-to-consumer markets.


How do you know if your business needs a CRM solution?

Unfortunately, an indication that a business is ready for CRM usually comes in the form of something negative.


e.g. lost post it notes, two members of staff talking to the same customer with a different message, or a key member of your team leaves the company and takes vital information with them.


If this sounds like you and you would like to:-


  • Manage customer relationships
  • Effectively target sales
  • Track marketing activity performance
  • Organise diary and tasks
  • Get a complete view of customers
  • Improve team performance.


and would like to try a CRM system that helps you to:


  • Keep all contact information in one place
  • Quickly find any relationship detail
  • Communicate with clients consistently
  • Prioritise activities - manage your day
  • Manage leads through your sales cycle
  • Send personalised email messages


then we can help.

Please do not hesitate to contact us.

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